In a survey of internet users, 49% said they would buy from brands they saw on social media. Advertising campaigns utilising social media platforms are a way to increase the reach of your brand by sponsoring your posts and products. Social Media Ads are an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.
The Anatomy Of A Good Ad
Clear Campaign Objective
There are many objectives you can choose from when launching your social media ad campaign. However, it is important to place your focus on a specific objective, which will help us optimise the ads to your needs and achieve the expected results. If you’re not sure which objective your campaign or company needs, our experts will help you establish that at the beginning of our collaboration.
Targeting And Budgeting
When targeting the audience for your ad campaigns, we will refer to your company’s personas and their preferred channels. We can target your current personas based on demographics, keywords, job titles, gender, industry and age. Additionally, social media ads can also give you fresh exposure to users whose demographics and interests are similar to those of your existing followers and customer audiences.
Ad Format, Copy And Visual
Based on your target audience’s needs, goals and personality type, we will establish which formats and visuals are preferred and should be used as your ads.
The Impact Of Social Media Ads
Social media ads can transform your business.
Social media will give a boost to any campaign on the platform. This way you can attract more audience, increase conversions or generate more brand awareness. Using social media marketing, especially for small businesses and enterprises, is an excellent strategy for reaching your prospects right where they spend their time online and improving brand recognition